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Total 174 Questions | Updated On: Nov 20, 2024

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Question 1

When a customer is offered an action that they already accepted, this is because_________.

A : the strategy is not customized to exclude previously accepted offers

B : there are no suppression rules defined

C : the actions are filtered based on eligibility

D : the customer intent was captured incorrectly

Answer: A

Question 2

U+ Bank wants to send promotional emails related lo credit card offers to their qualified customers. The business intends to use the same action flow template with the desired flow pattern for all credit card actions. What do you configure to implement this requirement?

A : Output template

B : Email treatment

C : File template

D : Dynamic template

Answer: D

Question 3

U+ Bank wants to use Pega Customer Decision Hub™ to show the Reward Card offer to the qualified

customers on its website. In preparation, the action, the treatment, and the real-time container are already

created. As a decisioning consultant, you are now expected to make the remaining configurations in the

Next-Best-Action Designer's Channel tab to enable the website to communicate with the Pega Customer

Decision Hub.

To achieve this requirement, which two tasks do you perform in the Next-Best-Action Designer's Channel tab?

(Choose Two)

A : Define the starting population

B : Enable web channel

C : Add contact policy rules

D : Map the real-time container to a business structure level

Answer: B,D

Question 4

Traditionally, segments were used to identify the target audience for a campaign. In the always-on approach, segments translate into _______.

A : contact policies

B : segmentation

C : actions and treatments

D : engagement policies and AI

Answer: D

Question 5

A bank wants to add a contact policy that will suppress an action for 20 days if it was rejected twice in any channel in the last 30 days. How do you define the suppression rule for the contact policy?

A : Suppress an action for 20 days if there are 2 rejects for any channel in the last 30 days

B : Suppress a group of actions for 20 days if there are 2 rejects for any channel in the last 30 days

C : Suppress a group of actions for 20 days if there are 2 rejects in the web channel in the last 30 days

D : Suppress an action for 20 days if there are 2 rejects in the web channel in the last 30 days

Answer: A

Page: 1 / 35

Total 174 Questions | Updated On: Nov 20, 2024

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