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Total 320 Questions | Updated On: Nov 19, 2024

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Question 1

X-Pert Bikes sells bikes for people of all ages. The company is entering the Indian market for the first time. Indian consumers are not familiar with the brand or its products. The company is planning its introductory ad campaign. Which of the following should the company aim to build first?

A : Brand awareness

B : Brand dilution

C : Brand parity

D : Brand extension

E : Brand loyalty

Answer: A

Question 2

The profit earned by a product is at its lowest during the _____ stage of the product life cycle.

A : introduction

B : maturity

C : growth

D : accelerated development

E : decline

Answer: A

Question 3

Which of the following is true of wants?

A : They are goods that are desired.

B : They are goods that are widely available.

C : They are products that are necessary.

D : They are services that are necessary.

E : They are goods that are required for daily use.

Answer: A

Question 4

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

A : contribute to charities and other social causes.

B : avoid using coercion with all stakeholders.

C : avoid knowing participation in conflicts of interest.

D : listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E : disclose list prices and terms of financing as well as available price deals and adjustments.

Answer: B

Question 5

Which of the following is true of department stores?

A : They are retailers that carry a limited variety of goods.

B : They offer little or no assortment of merchandise.

C : They don't offer customer services.

D : They organize their stores into distinct sections for displaying merchandise.

E : They exclude stocking private-label merchandise.

Answer: D

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Total 320 Questions | Updated On: Nov 19, 2024

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