Free Marketing-Cloud-Consultant Exam Questions - Easiest Way for Success

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Total 327 Questions | Updated On: Sep 13, 2024

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Question 1

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.

Which two best practices should be utilized? (Choose 2 answers)

A : Configure Contact Builder to automatically generate a unique subscriber key.

B : Define the subscriber key as a unique value that does not relate to a specific channel.

C : Regularly merge duplicate contacts to keep tracking data accurately.

D : When using an external database of record, utilize that system's identifier as the contact key.

Answer: B,D

Question 2

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.

That database only updates once a day where new records can be created and merged.

The database uses an 'Email ID,' which is a numeric field that represents both the business unit and email address.

The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to 'Email ID' in the database.

What key issue should be addressed?

Choose 3 answers

A : How will Marketing Cloud and the database sync up?

B : Will new users have an 'Email ID'?

C : What will be used as Subscriber Key?

D : What publication lists will be used?

E : Will the company need a custom preference center?

Answer: A,B,C

Question 3

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.

Which statement describes how this will impact the account?

A : Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.

B : Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.

C : Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.

D : Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com

Answer: D

Question 4

A customer wants to create a journey with the goal of making users activate their accounts

within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.

Which activities should be included in the customer's journey?

A : 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email

B : Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email

C : 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email

D : Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email

Answer: A

Question 5

Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.

What should the consultant do to diagnose the issue?

A : Initiate a log to troubleshoot package-related API calls.

B : Change the connection option to Scope by User.

C : Ensure the System User is assigned the Standard User Profile.

D : Manually clear the OAuth token to refresh the connection.

Answer: A

Page: 1 / 66

Total 327 Questions | Updated On: Sep 13, 2024

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