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Total 291 Questions | Updated On: Nov 19, 2024

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Question 1

LenoxSoft’s Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren’t being counted in the list email report. Based on this link’s format, why wouldn’t it have been re-written for tracking?

A : The link should start with http or https to be automatically re-written.

B : The link should contain a wildcard to be automatically re-written.

C : The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.

D : The link should be populated with variable tags to be automatically re-written

Answer: A

Question 2

What editions of Salesforce can sync with Marketing Cloud Account Engagement?

A : Enterprise Edition and lower

B : Standard Edition and higher

C : Professional Edition and higher

Answer: C

Question 3

What are 2 ways to define a user's role?

A : From the list view

B : Through an automation rule

C : During the import process

D : Directly from the user record

Answer: C,D

Question 4

A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field. Which form field option should be enabled?

A : Maintain the initial value upon subsequent form submissions

B : Always display even if previously completed

C : Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

D : Include "Not you?" link to allow visitors to reset the form

Answer: A

Question 5

LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked. What insight does this report provide the template designer?

A : Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

B : High click rates indicates that the email subject line should be the focus of the email content.

C : Low click rates encourage the user to optimize content or link placement in other email sends.

D : High open rates indicates that prospects are interacting with the content.

Answer: C

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Total 291 Questions | Updated On: Nov 19, 2024

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