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Total 327 Questions | Updated On: Nov 20, 2024

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Question 1

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.

Which activities would Marketing Cloud use to automate this campaign?

A : Refresh Mobile Filtered List and Outbound Send

B : Import Mobile Contacts and Outbound Send

C : Refresh Mobile Filtered List and Send SMS

D : Import Mobile Contacts and Send SMS

Answer: C

Question 2

A customer wants to store financial data related to invoicing in its data extensions.

What field type should be used?

A : Number

B : Currency

C : Float

D : Decimal

Answer: D

Question 3

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.

Which statement is correct regarding the Business Unit functionality within Marketing Cloud?

Choose 2 answers

A : Business Units can have more than one parent Business Unit.

B : Subscribers can only appear in one Business Unit.

C : Business Units can mirror an organization's operational structure.

D : Business Units can share information with other Business Units.

Answer: C,D

Question 4

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.

What step(s) should the customer take to move those subscribers back to 'Active'?

A : Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.

B : Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.

C : Subscribers with a status of 'Held' should be re-enabled by contacting support.

D : Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.

Answer: A

Question 5

A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.

Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers

A : Analyst

B : Administrator

C : Data Manager

D : Content Creator

Answer: A,D

Page: 1 / 66

Total 327 Questions | Updated On: Nov 20, 2024

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