Total 206 Questions |
Updated On: Sep 12, 2024
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Question 1
To strengthen its market presence, ABC Group decided to develop a new product. A cross-functional team was formed to discuss the scope and the functions of the product. They will also survey the potential customers to see what they like, what they love, and what they dislike. What is this process called?
Answer: C
Question 2
What kind of change may require a modified re-buy?
1. Change of order time
2. Change of specification
3. Change of terms and conditions
4. Switch from email orders to ERP orders
Answer: A
Question 3
ABC Ltd has enormous investment in facilities and machinery. It also employs skilled workforce. To be profitable, the company has to produce at massive quantity. Which sector does ABC Ltd belong to?
Answer: A
Question 4
Which of the following specific markets is most likely to require enormous investment in machineries and access to skilled workforce?
Answer: D
Question 5
Buyers in the same industry with the same understanding of relative value and price may still make different decisions about whether to switch. Which of the following factors may prompt a buying organization to incline toward substitute products?
1. There is potential for backward integration
2. Access to financial resources
3. The switching cost is high
4. The substitute fits organisation's strategy
Answer: D
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Total 206 Questions |
Updated On: Sep 12, 2024
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