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Total 138 Questions | Updated On: Nov 19, 2024

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Question 1

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?

A : Segment exclusion

B : Nested segments

C : Segment membership data model object

D : Calculated insights

Answer: C

Question 2

An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature should help with this use case?

A : Value suggestion

B : Value suggestion

C : Transformation formulas

D : Global picklists

Answer: A

Question 3

A customer wants to create segments of users based on their Customer Lifetime Value.

However, the source data that will be brought into Data Cloud does not include that key performance

indicator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?

A : Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B : Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

C : Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

D : Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

Answer: A

Question 4

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

A : Create new segments using nested segments.

B : Create a High Investment Balance calculated insight.

C : Package High Investment Balance Customers in a data kit.

D : Create new segments by cloning High Investment Balance Customers.

Answer: A

Question 5

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users. What should the consultant do to accomplish this?

A : Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly.

B : Use the data spaces feature and applying filtering on the Account data lake object based on Country.

C : Use Salesforce sharing rules on the Account object to filter and segregate records based on Country.

D : Use formula fields based on the account Country field to filter incoming records.

Answer: B

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Total 138 Questions | Updated On: Nov 19, 2024

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