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Total 162 Questions | Updated On: Nov 19, 2024

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Question 1

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any

inactive data stored in data extensions to be cleared after 12 months.

What action should NTO take?

A : Configure the business unit data retention setting to 12 months

B : Configure the Enterprise wide default retention to one year

C : Set inactive date to be automatically cleared after one year, but is recoverable

D : Apply a row based retention to each data extension as it is created, set to 12 months

Answer: D

Question 2

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.

What could explain this behavior?

A : The user gets Added to a blocklist that causes an Enterprise level unsubscribe

B : The user Is getting deleted from the AN Subscribers list

C : Data in data extensions corresponding to the customer

D : Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

Answer: B

Question 3

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

When should the admin create separate business units for each of NTO's brands?

A : NTO requires SSL certificate configurations for Content Builder and Portfolio images

B : Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

C : Multiple brand logos must be accommodated in an email header

D : A new sender profile needs to be leveraged for sending transactional emails

Answer: B

Question 4

A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses

Where could the details be found?

A : Run a Bounce Email Report

B : Query the Bounce Data View

C : Query the Send Log

D : Run an Account Send Summary Report

Answer: B

Question 5

A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.

What are the effects of the click to the subscriber's status?

A : Status is changed to Active and the bounce count is unchanged

B : Status is changed to Held for 72 hours and the bounce count is set to Zero

C : Status remains as Bounced the bounce count is unchanged

D : Status is changed to Active and the bounce count is set to Zero

Answer: D

Page: 1 / 33

Total 162 Questions | Updated On: Nov 19, 2024

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