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Total 34 Questions | Updated On: Nov 21, 2024

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Question 1

A company wants to create a new segment of current customers to advertise to them through Google's Display

Network to encourage them to download an exclusive white paper. The company wants to limit this segment

to only include customers after they have watched one video from the company's gated knowledge center, and

who have contracts that expire in 3 months.

The company has mar-tech tools and services with which they track and communicate with clients:

• Adobe Analytics

• Adobe Experience Platform

• Adobe Campaign Standard

• Adobe Experience Manager

• CRM

• Google Adwords Account

Which steps should the company take to advertise?

A : Onboard the CRM data into the AEP datasetCreate a segment in Analytics that matches the business requirements and send to AEP datasetShare the segment with Google Adwords

B : Onboard the CRM data Into the AEP datasetCreate a segment in AEP-CDP that matches the business requirementsShare the segment with Google Adwords

C : Onboard the CRM data into Adobe AnalyticsCreate a segment in AEP-CDP that matches the business requirementsShare the segment with Google Adwords

Answer: B

Question 2

A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing. What should the user do?

A : Drag and drop email address and country attributes using 'AND' logic and create a container for painting and drawing and change the logic of that container to "OR"

B : Drag and drop all attributes and use "AND" logic for all attributes

C : Drag and drop painting and drawing attributes using 'AND- logic and create a container for email address and country and change the logic of ° that container to "AND"

D : Drag and drop all attributes and use "OR” logic for all attributes

Answer: A

Question 3

A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications. Which data fields should be sent to the destination?

A : NameMobile Phone NumberOpt In Flag for Texts

B : NameEmail AddressOpt In Flag for Emails

C : NameEmail AddressNew Product Page Viewed Flag

D : NameMobile Phone NumberEmail Address

Answer: D

Question 4

Which three menu options can be used to validate and monitor a destination? (Choose three.)

A : Systems View

B : Catalog

C : Overview

D : Browse

E : Services

Answer: A,C,D

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Total 34 Questions | Updated On: Nov 21, 2024

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